E-Commerce

8 Ways to Drive More E-Commerce Store Traffic without Buying Ads

Written by Alyssa Ross

It is a common misconception that all businesses should spend money on ads. And although that can certainly help in a way that will drive more online traffic to your website- it is not the only way for you to do so.
In this article, I will go about ways to help you drive more customers to your ecommerce services company store- all without buying a single ad.

The Power of Referrals

An online store should always have a referral program in place. You see, referrals from people are actually more powerful than just your ordinary ad. This is because the information is acquired from the people they’ve known and trust which is why referrals work to a

considerable degree.

Your referral doesn’t need to be so elaborate. What you can do is make any referrals, testimonials, and customer reviews prominent on your website so that it will build trust and entice more customers to buy from you.
Upselling
Upselling is one of the best ways for you to drive up more sales by just using your existing customer base. All you have to do is provide similar product suggestions whenever someone looks at a particular product or has purchased one.

Go Straight to the Point

When you’re writing your sales copy, you want to make sure that it remains concise and straight to the point. People do not want to waste a lot of time reading which is why you need to provide all of the information about your brand and products immediately.

Fast Loading Speeds

How’s your website performing? Does it load really fast? If not, then that is probably the reason why you do not have a lot of revenue.
You see, more than 80% of people do not like visiting a slow website and they are most likely never to return.
Optimizing your site’s loading speed is crucial and should always be something that you need to think about if you’re running an e-commerce store.

Go Mobile

Your site should also be mobile friendly as well. Provide your customers with an avenue to purchase your products- all while using their smartphones and tablets. To see if your website is mobile-friendly, go to Google’s Mobile-friendly test.


Implement a Good SEO Strategy

The vast majority of web traffic comes from online searches which is why you need to implement a good SEO strategy. Make use of keywords that highlight the products that you have on offer.

First Impressions Last

Being an online businessman can be tedious as there are a lot of things that you need to take into account. One of these includes your site’s overall design. A poor looking website is almost always going to be abandoned which is why you also need to put some of your resources in beautifying your own online shop.

Send Emails for Abandoned Carts

Abandoned carts are actually common, but what you can do to help minimize that is to send emails to customers who have abandoned their supposed purchases. By doing so, you will see that at least a small portion of that will be recovered.

Source: https://neilpatel.com/blog/e-commerce-traffic-tips/

About the author

Alyssa Ross

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