Why Your Website Is Not Bringing in New Customers
- Know your audience.
Why did you create your website? Did you create it to impress the bosses, or to serve a specific target market, say website design malaysia? Before starting your web design project, do comprehensive research first. Do trial-and-error, and different research approaches.
- Solve problems.
Many websites are created to highlight prestige, not the strength to solve customers’ problems. If you want to implement a new strategy to improve your business, solve the problems of your target market.
- Focus on the results, not features.
Communicate well with your potential customers. Tell them the benefits of your products and services. What can it offer them?
- Establish your brand.
People would purchase from you only if they trust your brand. Build a good reputation around your business. Great credibility and reputation can push you towards success.
- Give users a reason to come back.
Your pages are not attracting new customers because you are not giving them a reason to head back. Make sure to update your blog regularly, and often–not once a month. Educate them as to why they need your products and services.
- Make it usable and functional at first, then beautiful.
A visually appealing website can easily attract customers. However, you also need to address functionality. A beautiful website alone will not generate traffic and profit.
- Monitor the right metrics.
Website owners usually focus on traffic, assuming that this translates to more customers. Don’t focus on the wrong metrics. It’s wrong to “generate more traffic.” What you need to prioritize is generating quality leads.